### One Card that Combines Products and Services Together

helpful® is a plan-funded flex card that brings multiple eligible benefits into one easy place, offering payment options for both vetted in-home services and eligible OTC products. Members get a simpler way to use what their plan offers, and plans gain stronger engagement and clearer visibility into how benefits are used.

[Add helpful® Flex Card Benefits](/content/book-a-demo/index.html)

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##### One Card, Many Benefits

Depending on the plan, Helpful® can be used for eligible OTC items, home safety supplies, meals, transportation, and more—bringing multiple benefits together in one place.

##### Easy to Use

Just tap or swipe like a normal payment card. The card automatically applies plan rules in the background.

##### Fully Integrated

helpful® connects directly to our Marketplace and vetted provider network, creating a smooth, unified experience for members.

[Add helpful® Flex Card Benefits to Your Plan](/content/book-a-demo/index.html)

## Why Plans Use helpful®

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Fragmented benefit delivery makes it hard for members to use what they’re eligible for — and hard for plans to track, measure, or improve.

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helpful® brings multiple benefits onto one card, boosting utilization and giving plans structured, real-time visibility into spending and engagement.

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### How helpful® Works

1. **Your Plan Loads Eligible Funds**  
   You'll receive your helpful® card in the mail before your plan start date.
2. **Advanced Validation Ensures Accuracy**  
   Each benefit period, your plan adds the dollars you can use on approved items or services.
3. **You Shop Your Options**  
   Use helpful® online, in-store, or through the Marketplace across a wide range of eligible categories.
4. **You Pay With helpful®**  
   Tap your card at retail or log in to the portal to use your funds within our Marketplace. Eligible items are approved automatically.
5. **Track Your Orders and Spending**  
   If you’ve ordered through the portal, you can view transaction history, order details, and shipping updates — all in one place.

#### The Measurable Impact of Our Ecosystem

##### 350K+
Caregivers supported through our programs

##### 60K+
Retail locations where helpful® can be used

##### 25K
Vetted and credentialed providers connected to the ecosystem

##### 1K+
Eligible OTC items available

See the Marketplace in Action

[Schedule a Demo](/content/book-a-demo/index.html)  
or  
[Find Your Plan To Access The Marketplace](/content/member-sign-in/index.html)

[Book a Demo](/content/book-a-demo/index.html)  
[Become a Provider](/content/how-to-become-a-provider/index.html)