helpful® Flex Card | The Helper Bees
One Card that Combines Products and Services Together
helpful® is a plan-funded flex card that brings multiple eligible benefits into one easy place, offering payment options for both vetted in-home services and eligible OTC products. Members get a simpler way to use what their plan offers, and plans gain stronger engagement and clearer visibility into how benefits are used.
Add helpful® Flex Card Benefits
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One Card, Many Benefits
Depending on the plan, Helpful® can be used for eligible OTC items, home safety supplies, meals, transportation, and more—bringing multiple benefits together in one place.
Easy to Use
Just tap or swipe like a normal payment card. The card automatically applies plan rules in the background.
Fully Integrated
helpful® connects directly to our Marketplace and vetted provider network, creating a smooth, unified experience for members.
Add helpful® Flex Card Benefits to Your Plan
Why Plans Use helpful®
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Fragmented benefit delivery makes it hard for members to use what they’re eligible for — and hard for plans to track, measure, or improve.
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helpful® brings multiple benefits onto one card, boosting utilization and giving plans structured, real-time visibility into spending and engagement.
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How helpful® Works
- Your Plan Loads Eligible Funds
You'll receive your helpful® card in the mail before your plan start date. - Advanced Validation Ensures Accuracy
Each benefit period, your plan adds the dollars you can use on approved items or services. - You Shop Your Options
Use helpful® online, in-store, or through the Marketplace across a wide range of eligible categories. - You Pay With helpful®
Tap your card at retail or log in to the portal to use your funds within our Marketplace. Eligible items are approved automatically. - Track Your Orders and Spending
If you’ve ordered through the portal, you can view transaction history, order details, and shipping updates — all in one place.
The Measurable Impact of Our Ecosystem
350K+
Caregivers supported through our programs
60K+
Retail locations where helpful® can be used
25K
Vetted and credentialed providers connected to the ecosystem
1K+
Eligible OTC items available
See the Marketplace in Action